Wine Dining is a not for profit site which takes a personal look at the world of wine in Ontario, Canada and the rest of the world.

No advertising is taken and no free samples or gifts are accepted. All wine reviewed or any wine travel activity is paid for by me. Any trips we take are done privately and we do not disclose who we are so we are treated like any other regular customer.

In 2001 Wine Dining was approached by Tim Hanni MW to be a partner in the spreading of the concepts of what now has become known as Flavour Balancing which included precursor information on the concepts of Vino typing. This was done through a venture he had at the time known as Wine Quest .

That venture still operates today although Tim is not involved with it (to my knowledge). The principles he started it with are still used .  The Wine Quest website (at that time) had a set of principles from which the entities listed on that page ( Wine Dining was listed as an Educational Alliance Partner) would adhere to.

Feel free to check it out if you wish here. Scroll down to see it (and disregard the Not Found message)
I set up the link to prove that Wine Dining did play a role (minor but none the less there) in promoting Flavour Balancing and to show the core principles of the ones I am going to list on this page have evolved from (the difference is in emphasis).
One other thing I accept all the research  and most of the conclusions that he has written about in his book Why You Like the Wines You Like (available on Amazon) but I do not subscribe to the unnecessarily confrontational wording in the book to achieve change (though I respect his right to use it).

 Here are Wine Dining's Values on Wine itself .

1. Respect the level of enjoyment an individual chooses to experience with wine. Whether a novice drinker or Master of Wine. Extra effort must always be made to not put down anyone's choice of wine or the food they choose to have it with, rituals or no rituals.

2 There is nothing wrong with people agreeing on the taste of a wine provided it is done in the context that the agreement is acknowledged as subjective between the people involved and that people of different and even the same Vinotype can taste the same wine differently and be just as valid for them.

3 There is nothing wrong with assessing and providing a rating of a wine provided it is done in the context of the assessment being acknowledged as subjective by the person involved and that people of different and even the same Vinotype can assess the same wine differently and be just as valid for them.

4. Flavour balancing should be the prime principle in helping someone enjoying a wine they like
 with the food they want to have it with but if a food is recommended with a wine as an open
 ended suggestion  (and NOT AS A MUST MATCH) no harm is done.

5. The value of a wine being selected by someone buying it is theirs. It is appropriate for them and  must be respected.

6. Consumers do not need to be educated to enjoy wine and must not have it pushed on them. On the other hand if a consumer expresses an interest to learn more then this should be encouraged.

7.  You are not the Anti Christ simply because you work in the wine industry. You are judged on your actions individually. There are lots of industry wine snobs but there are also a lot of OK wine people.